A SEAT AT THE TABLE
Quophi Akotuah Ghana presented its maiden edition of ‘A Seat At The Table (ASATT)’, a mentorship seminar for aspiring fashion creatives within Ghana and beyond. This event was hosted by Quophi Michaels, one of Ghana’s top designers on the 16 th of March 2024 at Kegali Hotel, Dansoman. In the heart of the fashion world, where creativity meets business, the event ‘’A Seat At The Table’’ illuminated the path to mastering the business of fashion innovation. With the theme resonating “In vogue ventures”, rising stars from various fashion institutions were invited and Dreams College of Creative Arts was no exception. Industry experts convened to share highly valuable insights and strategies for navigating the ever-evolving landscape of fashion entrepreneurship.
Selina Bebaako-Mensah, Bubune Fiador, Oheneba Yaw Boamah participated as guest speakers while Dr. Clement Asemnyra, founder of Dreams College of Creative Arts served as the moderator for the event. Speaking at the event, Selina BebaakoMensah, CEO and creative director of Selina Beb, broadcast journalist and fashion entrepreneur emphasized the importance of meticulous planning and the guidance of mentors in carving one’s path in the industry. “Have a plan and find mentors”, she urged, highlighting the indispensable role of mentorship in fostering growth and resilience. Remarkably, Selina shattered the myth of needing substantial capital to kickstart a fashion venture, recounting her humble beginning with just GH¢ 200. “You don’t need so much capital to start your business”, she affirmed. Moreover, Selina championed the utilization of social media as a potent tool for brand amplification and audience engagement. She emphasized its unparalleled reach and influence in today’s digital age. Additionally, she advocated for cultivating a robust personality when positioning oneself as a brand.
Oheneba Yaw Boamah, a fashion designer and creative director of Bespoke fashion brand ‘Abrantie The Gentleman’ in Ghana, a seasoned visionary in the realm of fashion entrepreneurship, shared profound wisdom gleaned from years of experience. With unwavering conviction, Abrantie who is often referred to by most people stressed the significance of self-awareness and clarity of purpose in charting a successful trajectory. “Know yourself and where you are going”, he asserted, highlighting the indispensable role of introspection and vision alignment. Echoing Selina’s sentiments, Abrantie advocated for starting local while nurturing a global mindset. “Start local but think global”, he advised, encouraging aspiring fashion entrepreneurs to embrace cultural diversity.
Bubune Fiador was the final guest speaker at the event. Speaking to upcoming fashionistas, the renowned fashion stylist and entrepreneur challenged conventional norms by highlighting that impactful contribution to the fashion industry extend beyond the confines of a sewing machine. “You don’t have to be behind the sewing machine before you make an impact”, she pointed out. With infectious passion, Bubune proclaimed, “Fashion styling is not only for celebrities. It is for everyone who is serious with what they do”. She encouraged individuals to craft compelling narratives that resonate with their audience.
Dr. Clement Asemnyra, contributed valuable insights to the discussion by highlighting key factors to consider when selecting or choosing a brand name. Stressing the significance of weaving a captivating story around the brand name, he emphasized its role in building brand identity.
Written by: Derrick Kegeri